Want to know a secret?
What if we told you there was a members-only society for bartenders and industry elite, and you could be a part of it? We want to officially let you in on one of the best-kept industry secrets. Yeah, you.
We’re talking about the unspoken signal between all bartenders in the biz — the secret handshake; the unseen tip of the hat that signals you’re in. In the club and in the know. Except, rather than a jacket or membership card, your way into this underground ring of professional drinkers, the way to identify yourself to your comrades, is with a special token— a Fernet coin.
Chances are, you may have seen this exchange going down. Someone grabs a seat at the bar, orders a shot of Fernet and slams down a coin. Depending on whether the bartender antes up with a coin of their own, the odd man out is buying.
But what some of the game’s own players may not know is that the drinking tradition hearkens back to a timeworn military tradition: the challenge coin. Legend has it a particularly wealthy WWI lieutenant issued bronze medallions to his squadron, which proved life-saving when one pilot was shot down behind enemy lines. His medallion proved his nationality and saved his life. Ever since, coins have served as a form of ID amongst brothers in uniform — earned as a rite of passage and called upon to show loyalty, unity, and even to find out who's doing the dirty work — like who’s buying.
Fernet Branca picked up on this unique tradition and brought it to the bars. Special-issue coins are designed per city or county, and always issued in limited quantities — making them desirable and rare, and most importantly, tough to come by. Just like the military tradition, these too must be earned.
But don’t worry, Marine Room’s got your back. We’re giving you a chance to earn one of your own. Starting December 1st, 2018, every shot of Fernet you buy will enter you to win a special-edition Orange County Fernet coin. The more you order, the better your chances. Come December 20th, we’ll be throwing a party to announce the lucky winner. Don’t worry, you’ll have the chance to buy additional raffle tickets the night of our event.
Trust us, you don’t want to be caught in a coin challenge without one. So pony up, call a shot, and let’s find out who’s buying.